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Bid from required edge

Market makingEasy

A coin lands heads with probability . A contract pays if the coin lands heads and otherwise. A market maker wants an expected edge of at least per unit on each side of the market and posts the highest bid that meets this. What is the bid?

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A whole number, a decimal, a fraction like 3/8 or a percent.

Hint

Fair value is probability times payout.

Solution
  1. The fair value is .
  2. The bid must leave an edge of below fair value.
  3. The bid is .

Answer: